You can absolutely customize for each industry, but we recommend that you keep it simple with general benefit statements that appeal to most. We do not want to give your prospect a reason to say “no”. For example, if the content is speaking to CFO’s and the recipient is not a CFO, they will delete the email. Or, if you are calling out the Healthcare Industry but the recipient does not consider their business in that industry, they will delete the email.

Keep it simple, get that dialog going and then get down to the specifics.